The important thing is to remember that it’s a lottery. We were fantastically lucky with the Schema video, but you should assume your efforts will have zero effect (maybe 1,000 views over six months) and spend only as much as you’re comfortable wasting.
- When in doubt, just do a stop-motion video with your camera and assemble it in iMovie or similar free movie software package. If you want to spend more, ask all your friends whether they know a good director. If nobody knows anyone, post a plea for help on www.shootingpeople.org.uk.
- On no account spend more than £1,000 of your own money.
- Do not do a performance video. I don’t care how good you are on stage, it looks so dull. Think of the best videos you’ve ever seen - they told a story, they made you laugh, or cry, or go “wow”. Think up a great story for your video and film that. Don’t just illustrate the lyrics or have the story follow the lyrics 100 per cent - that’s just visual karaoke.
- Oh, and remember to actually sing the words while lipsynching. Just mouthing them looks fake.
Example of great DIY videos
Sixnationstate - a brilliant video made by the band
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